Sometimes, our customers have a need for more precision in lookalike modelling. This can be the case when expanding upon audiences with very niche interests, or audiences that could be easily skewed by 'outlier' segments that aren't the norm.
We're therefore pleased to provide transparency into your lookalike models, and greater control over their creation.
New options let you choose which segments you want to include or exclude when building your lookalike models. Once built, new 'Weight' metrics also show you exactly how much influence each segment has on the model - so you can be sure you're building and amplifying the exact audience you want to reach.