As part of our goal to increase targetable inventory for customers, we want to increase the options publishers have for targeting Permutive segments across different ad servers. Currently we have a full integration with Doubleclick For Publishers (DFP), and over the coming months we're going to be adding additional ad server integrations.
As part of this work, we're pleased to announce a new integration with AppNexus's Ad Server. Permutive now integrates with AppNexus to target ad impressions using Permutive segments and build segments using impression and click data from AppNexus. Since Permutive updates in real-time, our integration enables you to target users from the very first time they arrive on-site.
You can learn more about which events we collect, how to setup the integration or how to use our new targeting via our support docs.