When building a segment using third-party data, it can be difficult and time consuming to pinpoint the right third-party segments. For example, if you want to build a 'music lovers' audience, to find relevant music segments you have to manually click through each provider and add relevant music segments individually.
That's why we're pleased to release third-party segment search today. Now you can use free text search on up to 45,000 different third-party data segments from various providers. We'll match relevant segments and you can select which ones you want to use, saving time when creating segments using third-party data.