Faster Audience Estimations

Often a customer will experiment with and sanity-check audience sizes using the estimator in our segment builder. When you’re consistently experimenting with segments to reach or validate the desired audience size, latency is frustrating.

For this reason, we’ve optimized the way that audience estimations are built and made it 3x faster. This will significantly reduce the time it takes to respond to an RFP or deliver on a campaign.

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